Increase Your Company's SEO and Website Traffic with Pro features: A Widgetbox Spotlight Study
Tuesday, November 3, 2009 at 11:22AM Steve Spangler is an online educator devoted to scientific learning through experimentation. His website, SteveSpanglerScience.com, is an online retailer of over 900 different science-related products and features videos demonstrating fun science experiments.
After realizing initial success with his website, Steve wanted to further increase his web presence. His immediate marketing goals were to: create a social media presence, increase search engine optimization (SEO), increase brand awareness, and drive additional traffic to the website.
Steve decided to work with Widgetbox to implement a comprehensive—yet affordable—marketing strategy that would accomplish his objectives.
The solution was to create a blog widget, or Blidget, for his "Experiment of the Week" RSS feed and YouTube channel. A branded header and footer were also added to the widget to increase brand awareness. To assist with SEO, the widget included an HTML/SEO wrapper with the search term "science toys". The inclusion of the SEO/HTML wrapper guaranteed that every reinstall of the widget on the web would include the relevant search terms with a link back to Steve's site.
Finally to increase Steve's social media presence, Widgetbox created a custom Facebook Fan Page that would distribute the brand through the Facebook platform.
An initial six months of promoting the ad on Widgetbox.com led to impressive results. SteveSpanglerScience.com increased from number 17 to 3 for Google search results for the term "science toys". A total of 360,000 unique impressions were served across 150+ unique URLs leading to 2,700 clicks to the site, and currently the widget is receiving 60,000 views a month—all displaying the brand's image and feed content.
Facebook Fan Page apps are only available to our Publisher Pro and Business Pro users. Log in to your account today and start using these apps to increase your social media presence.
Our HTML/SEO Wrapper is available exclusively for our Business Pro users. Not currently a Business Pro user? Upgrade your account today to start using this feature to increase your SEO.
Want even more marketing solutions? Widgetbox can promote your branded widget in the Featured and Spotlight sections of Widgetbox.com to boost the rate of installs and increase linking. Find out more »
Advertise, Pro widget, SEO, ad widgets, increase traffic in Resources
Reader Comments (6)
[...] Increase Your Company’s SEO and Website Traffic with Pro features … – His immediate marketing goals were to: create a social media presence, increase search engine optimization (SEO), increase brand awareness, and drive additional traffic to the website. Steve decided to work with Widgetbox to implement a … [...]
Pretty good article there.. I never knew Widgetboxes could help us with our website's SEO..
It helped me to find out so many things related to SEO. I do SEO for my company's website which is a stock advisory and provides stock tips.
as always great post, i agree with you widgetbox helps alot in the traffic and exposing your sites to other site. creating brand awareness and increase your social media presence.
thanks. this is very good piece of info
Thank you for the article. I am sure these widgets can help improve SEO. I am going to get one as soon as possible.