Advanced Guide to Facebook Applications: Creation & Promotion

This is part three of our series on turning your Blidget Pros into successful, viral Facebook Applications:

1. Beginners' Guide to creating Facebook Apps
2. Video Tutorial of the Facebook App Creator
3. Advanced Guide to Facebook App customizations (below!)


Once you have turned your Blidget Pro into a Facebook Application, there are several customizations that can make your app more successful on Facebook:

Customize the Application's About Page

Each Facebook Application has an About Page that includes (see an example here for the American Idol Application)
- A custom image and overview
- Basic statistics (reviews, users, friends, etc)
- A "Wall" and a "Discussion Board"
- A list of "Fans" and "Friends Who Have Added the Application"
- User reviews

Within your "Facebook Developer" page, you will find an option to "Edit About Page". There, you will be able to manage the page's layout, customize the content and upload your graphics:

Customize the Application's Settings

Each Application also has a set of universal settings that are particularly important for the widget's viral-ity through Facebook. As the developer, you can access the "Edit Settings" page directly from your "My Applications" page.

There are four key elements to pay attention to:

1. Application Name: make it simple, catchy and descriptive
2. Basic Information: Again, be clear and crisp
3. Icon & Logo: These are particularly important because the graphics appear in Facebook's feed and in the browser



4. User-Facing URLs: Enter in URLs where the user can get more information about the brand / app

Submit the App to Facebook's Application Directory

Also available from the "My Applications" page is the ability to submit the app to Facebook's Application Directory (tucked away tightly in "Submit It" link beneath the App's title).

Submitting your application to Facebook's directory is a huge boost for awareness and finability. You must first have at least 5 total users or 10 monthly active users before submitting:

Study the App Data and Iterate

Available under "My Applications", Facebook provides in depth data through the "Statistics" section. You can access data about the:
- Application
- Users
- Interaction
- About Page
- etc

Create a Page for the Community

Facebook Pages are public forums for fans and brands to interact. Pages are terrific ways to communicate with fans and promote / include your Application. Creating a Facebook page is simple and allows numerous customizations: just select your category and Facebook will configure the process depending on your focus: Local, Brand (product or company) or Person (artist, band, public figure).

Let Widgetbox Help Distribute

Whether you need help customizing your Application or crafting custom distribution campaigns, let Widgetbox be helpful. Contact us and we can help craft promotional campaigns that deliver based on your requirements (partnerships at widgetboxdotcom)

Learn more about the Blidget Pro and read other Tutorials

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Comments

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