Forbes.com just released a slew of super cool widgets, and we aren't just saying that because we built 'em!
In all seriousness, we are extremely excited and honored to announce that we have partnered with Forbes.com to help them with their brand new widget strategy, allowing Forbes.com to provide their content to anyone who wants it, anywhere they want it.
We have created a Showcase for Forbes.com widgets, and we'll also be regularly featuring Forbes.com widgets on our front door (there's a handy "Stock to Watch" widget there right now), so be sure to check Widgetbox often for all the latest news! In addition, Forbes.com has set up its own widget page, Forbes.com/widgets, where you can grab a widget for your blog, social networking site, or personal page.
One of the really nifty features of these widgets is that they are ad supported. Visa has sponsored Forbes' widget strategy, which is a clear demonstration of the power of widgets and their rapid acceptance into the online marketing and advertising world. What Widgetbox has done to make this possible is fully integrate with the Forbes.com ad server, so the ads are automatically fed into the widgets, and Forbes has complete control over the content. Even cooler (if we do say so ourselves) is that we have developed a handy "ad-friendly detection system" so that the ads will only show up in sites that are receptive to them For example, these ads will never show up on MySpace, but users can still post a Forbes.com widget there. How cool is that?? It's pretty much Widgetbox magic.
This is, we believe, the beginning of a new form of advertising, which we are calling "In-Widget Advertising." Up until now, there have certainly been widgets that contain branded content, and there are plenty of widgets that facilitate e-commerce transactions where the developer/user of the widget can participate in affiliate programs. These are fantastic revenue generating opportunities, and we fully support them, but we believe the power of in-widget advertising has the potential to take the conversation to an entirely different level. We are 100% excited to be rolling this out.
Forbes.com is the first of the business press to really embrace widgets, and we are just thrilled to work with them. We can't wait to see where the partnership goes in the future! Big thanks to the entire Forbes.com team who has been working hard on this for months, and thanks also to the awesome crew over here at Widgetbox - we've really got an amazing group of seemingly tireless folks.
Check out the new Forbes.com widgets, and let us know what you think!
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